A Gentleman's "C"
Wednesday, September 06, 2006 :::
In today's mail comes a direct mail piece from the RPV touting George Allen. It's fairly standard stuff -- one sheet, four colors, glossy, lots of pictures and big blocks of text. Mrs. Leahy thinks it looks suspiciously like one I helped create for the Virginia Historical Society.
Maybe. I'll leave that to the designers (Tim, call your office).
A couple of small points stand out -- one that's just weird, and one that only blog readers might possibly pick-up on.
First, the weird. See if you can see anything odd in this sentence:
Throughout his life, Our Senator George Allen has consistently supported our Republican principles.
Do you see it?
"Our" Senator George Allen.
Allen may be a lot of things to a lot of people. But that does not mean he merits a capitalized, possessive pronoun. I could have overlooked it as a typo, but the same phrasing is used elsewhere.
Bad copywriter. Bad.
And now, the bloggers' whistle. It's a copy hook, and it goes like this:
I have worked hard to live up to my three "C's" of governing: be Consistent, uphold our Conservative values, and make Common sense decisions to improve our quality of life.
For the 99.99 percent of Virginians who never read blogs, this is just boilerplate. For a blogger, particularly a lefty blogger, those three "C's" ought to induce either a chortle or a lip-twitching "a-hah!" moment. I'll leave it to you to figure out the reference.
::: posted by Norman Leahy at 9/06/2006