OMT One Man's Trash...from Norman Leahy

Wednesday, September 06, 2006 :::

A Gentleman's "C"

In today's mail comes a direct mail piece from the RPV touting George Allen. It's fairly standard stuff -- one sheet, four colors, glossy, lots of pictures and big blocks of text. Mrs. Leahy thinks it looks suspiciously like one I helped create for the Virginia Historical Society.

Maybe. I'll leave that to the designers (Tim, call your office).

A couple of small points stand out -- one that's just weird, and one that only blog readers might possibly pick-up on.

First, the weird. See if you can see anything odd in this sentence:

Throughout his life, Our Senator George Allen has consistently supported our Republican principles.

Do you see it?

"Our" Senator George Allen.

Allen may be a lot of things to a lot of people. But that does not mean he merits a capitalized, possessive pronoun. I could have overlooked it as a typo, but the same phrasing is used elsewhere.

Bad copywriter. Bad.

And now, the bloggers' whistle. It's a copy hook, and it goes like this:

I have worked hard to live up to my three "C's" of governing: be Consistent, uphold our Conservative values, and make Common sense decisions to improve our quality of life.

For the 99.99 percent of Virginians who never read blogs, this is just boilerplate. For a blogger, particularly a lefty blogger, those three "C's" ought to induce either a chortle or a lip-twitching "a-hah!" moment. I'll leave it to you to figure out the reference.

::: posted by Norman Leahy at 9/06/2006 4 comments


"You know what the fellow said: In Italy for 30 years under the Borgias they had warfare, terror, murder and bloodshed, but they also produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love -- they had 500 years of democracy and peace, and what did that produce? The cuckoo clock." -- Orson Welles, The Third Man

"The graveyards are full of indespensable men" -- Charles de Gaulle

"Oh, so Mother Nature needs a favor? Well maybe she should have thought of that when she was besetting us with droughts and floods and poison monkeys. Nature started the fight for survival and now she wants to quit because she's losing. Well I say, hard cheese!" -- Montgomery Burns

"Don't pretend that you know me...cause I don't even know myself" -- The Who

Powered by Blogger