OMT One Man's Trash...from Norman Leahy

Tuesday, May 09, 2006 :::

Another Day, Another Slogan

Actually, some perspective. Martinsville and Henry County have not cornered the market on daffy boosterism. Richmond, that gem of Central Virginia, has had more than its share of silly ideas aimed at making the old burg more attractive to one and all.

Who can remember Paul Goldman's effort to create a new Richmond slogan? On reflection, I kind of like the Jaded JD's suggestion: "Richmond: Trading on the past because the future moved to Short Pump."

That's so true...

And what gave rise to this search for a new slogan? Why, the utter silliness of the first one..."Historic Richmond: Easy to Love."

I really, really didn't like "Easy to Love." Or the entire concept of branding. Or the idea that the man on the street, or the corporation looking to relocate, would read the slogan -- or any slogan -- and suddenly feel all squishy about Richmond.

Richmond doesn't have a jingle (yet). But there's still time! Get busy my fellow ad hacks! There's fees in them thar lyrics!

::: posted by Norman Leahy at 5/09/2006 1 comments


"You know what the fellow said: In Italy for 30 years under the Borgias they had warfare, terror, murder and bloodshed, but they also produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love -- they had 500 years of democracy and peace, and what did that produce? The cuckoo clock." -- Orson Welles, The Third Man

"The graveyards are full of indespensable men" -- Charles de Gaulle

"Oh, so Mother Nature needs a favor? Well maybe she should have thought of that when she was besetting us with droughts and floods and poison monkeys. Nature started the fight for survival and now she wants to quit because she's losing. Well I say, hard cheese!" -- Montgomery Burns

"Don't pretend that you know me...cause I don't even know myself" -- The Who

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