OMT One Man's Trash...from Norman Leahy

Tuesday, April 25, 2006 :::

Sometimes, I Really Hate My Profession

And this is why:

Benedict XVI is striking a snazzier profile, presenting international brands with a welcome change of pace. Being associated with the pope is worth at least 100 times more than an A-list celebrity because the pontiff has a more devoted following, says John Allert, chief executive of the British unit of Interbrand, a global branding consultancy that is part of the Omnicom Group Inc.

The papacy is all about product placement and branding. I'm sure that will come as quite a surprise to almost everyone. And it also shows that when the judgment comes, marketers will be able to count themselves fortunate if they are cast into a lake of fire, as opposed to something far worse.

Though that might be a great hook for selling suppression equipment, dental floss...think of the possibilities! Get creative on this right now!

::: posted by Norman Leahy at 4/25/2006 4 comments


"You know what the fellow said: In Italy for 30 years under the Borgias they had warfare, terror, murder and bloodshed, but they also produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland they had brotherly love -- they had 500 years of democracy and peace, and what did that produce? The cuckoo clock." -- Orson Welles, The Third Man

"The graveyards are full of indespensable men" -- Charles de Gaulle

"Oh, so Mother Nature needs a favor? Well maybe she should have thought of that when she was besetting us with droughts and floods and poison monkeys. Nature started the fight for survival and now she wants to quit because she's losing. Well I say, hard cheese!" -- Montgomery Burns

"Don't pretend that you know me...cause I don't even know myself" -- The Who

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